The Foochow Festival at China
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The Foochow Festival at China In the Southern province of Fukien and Kwangtung, China, and if you are an avid kite flyer, there is an amazing kite flying competition held every year and a must visit destination for kite enthusiasts. At the Foochow Kite Festival, the kites displayed are immense mean machines with greatest ingenuity of design and heavens are flooded with thousands of colourful kites  [...]

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The Cannes Lions International Festival of Creativity

Posted on May 4, 2012 | FestivalsNo Comment

The Cannes Lions Festival of Creativity is a great event that is celebrated to encourage creativity. Earlier known as the International Advertising Festival, this is a world event which is celebrated for those who are working in the advertising and other such fields. This is a seven day event and it incorporates some of the most encouraging talents in the world. It awards the Lion Awards annually in the Palais de Festivals et des Congress in Cannes in France. In the year 2011, the festival was held from June 19 to June 25 and is scheduled to be held in the month of June from June 17 to June 23 in the year 2012.

It is called the worlds’ biggest advertising festival and this yearly event attracts many representatives from across the world and become a part of the festival to experience the short listed work, the workshops, and also attend the seminars related to this. There are many reasons why a person would love to experience this event, the main reason being fun and entertaining activities. This week long activity is inclusive of four kinds of ceremonies and this has an opening ceremony and a closing ceremony.

Cannes Lions Festival
Experience at least thousands of ads which are featured from across the world and see how they are judged and also displayed. In the year 2011, there was a record entry of around 28, 282 and this was a major achievement after the recession period experienced in the world.

This festival is a take off from the likes of the International Film Festival at Cannes which has been held since the year 1940. There was a certain group of cinema screen advertising contractors who belong to the Screen Advertising World Association who felt that the advertising films should also be recognized. So they founded the International Advertising Film Festival and the first of such festivals was held in the year 1954 with more than 187 entries in the film category and these came from more than 14 countries. The Lion trophy started due to the lion of Piazza San Marco in the city of Venice.

The second festival had Monte Carlo as the venue and then the third one was held in Cannes. After this year when it was held in Cannes, the event was always held either in Venice or in Cannes. Then from 1984, Cannes became the permanent venue. There have been new categories which have been awards in the past few years. So you have the Press & Outdoor Lions Competition which started in the year 1992, and Cyber Lions in the year 1998, and Direct Lions in the year 2002, Media Lions in the year 1999, Radio and Titanium Lions in the year 2005, Design Lions in the year 2008, Promo Lions in the year 2006 and also Creative Effectiveness in the year 2011. But in recent years there are calls from the industry for the Festival to make an entry into the categories that reflect the state of communications in the world. In the year 1990, the festival added a lot of learning programme in workshops and seminars. The Festival also added a lot of programme and featured more than 90 sessions in seven days. there have been talks from the likes of Patti Smith, Carolyn Everson of Facebook, James Murdoch, Aaron Sorkin, Piers Morgan, Eric Schmidt, David Simon etc.

Cannes is the only discipline that would show you how advertising, digital media, global design and effective communication could mean a lot to people. If you are number one in the Cannes Lion festival then you have achieved everything.

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